--- title: Tracking Visitors and Conversions with Google Tag Manager description: Tracking Visitors and Conversions with Google Analytics GA4 --- [Skip to content](https://info.resova.com/resova-knowledge-center/tracking-visitors-and-conversions-with-google-analytics#main-content) English Show submenu for translations [![Resova\_powered\_by\_Clubspeed](https://info.resova.com/hs-fs/hubfs/Resova_powered_by_Clubspeed.png?width=653&height=170&name=Resova_powered_by_Clubspeed.png)](https://info.resova.com/resova-knowledge-center?hsLang=en) Open main navigation Close main navigation - English Show submenu for translations - [Contact us](https://share.hsforms.com/1B5QyPF-YRQutaoGEnmQD5w1etz6) [Contact us](https://share.hsforms.com/1B5QyPF-YRQutaoGEnmQD5w1etz6) How can we help you? - There are no suggestions because the search field is empty. 1. [Resova Customer Knowledge Center](https://info.resova.com/resova-knowledge-center?hsLang=en) 2. [Integrations](https://info.resova.com/resova-knowledge-center/integrations?hsLang=en) 3. [Marketing (Integrations)](https://info.resova.com/resova-knowledge-center/integrations?hsLang=en#marketing-integrations) # Tracking Visitors and Conversions with Google Tag Manager Connect your Google Tag Managers account to Resova to track all visitor data and conversions on the booking site. Alternatively, we recommend you connect and track visitor data in Resova using our [Google Tag Manager integration](https://info.resova.com/resova-knowledge-center/integrating-google-tag-manager?hsLang=en) for more accurate results when tracking. To connect Google Tag Managers, select **"Integrations"** from the main menu and then **"[Marketing](https://app.resova.us/integrations/marketing)"** from the settings menu.   Click **"Google Tag Manager"**. ![](https://info.resova.com/hs-fs/hubfs/image-png-Jun-23-2026-04-05-55-8750-PM.png?width=393&height=168&name=image-png-Jun-23-2026-04-05-55-8750-PM.png) Enter your Google Tag Managers ID in the provided field, your code will begin with "GTM". Once entered, hit the **"Connect Google Tag Manager"** button. ​ ![](https://info.resova.com/hs-fs/hubfs/image-png-Jun-23-2026-04-06-28-9577-PM.png?width=647&height=357&name=image-png-Jun-23-2026-04-06-28-9577-PM.png) ​ To deactivate Google Tag Managers, click the **"Status"** button in the top right hand corner. Change the status to **"Deactivate Google Tag Managers"**. ​ ![](https://info.resova.com/hs-fs/hubfs/image-png-Jun-23-2026-04-07-27-6912-PM.png?width=200&height=106&name=image-png-Jun-23-2026-04-07-27-6912-PM.png) #### **Cross domain tracking** To track conversions, for example where the source of the visitor came from, you will need to enable cross domain tracking. Copy and paste the provided code on our Google Tag Managers setting page to all pages on your website.  This code must replace all existing Google Tag Manager codes on your website. #### **Destination tracking and conversion goals** Destination tracking is available to follow visitors on all pages throughout their booking journey when purchasing via your booking site. You can also create conversion 'goals' in Google Tag Managers, to track when specific events occur and apply specific values to them goals. For example, tracking a goal when customers complete a transaction. To set up conversion goals in Google Tag Managers, view this [helpful article](https://support.google.com/analytics/answer/1032415?hl=en). #### **Ecommerce tracking** Resova supports Ecommerce tracking with Google Tag Managers. Please read this [guide](https://support.google.com/analytics/answer/1009612?hl=en) on activating Ecommerce tracking in your Google Tag Managers account. ### Supported transaction data The following transaction data will be provided for ecommerce tracking: - ID *(transaction ID)* - Affiliation *(Resova)* - Revenue *(total amount of the transaction)* - Tax *(taxes associated with the transaction)* ### Supported item data The following item (booking) data will be provided for ecommerce tracking: - ID *(booking ID)* - Name *(the item/event name)* - Price *(the rate for items/events)* - Quantity *(the total quantity of tickets sold across all categories)* - [General](https://info.resova.com/resova-knowledge-center/general?hsLang=en) - [FAQs](https://info.resova.com/resova-knowledge-center/faqs?hsLang=en) - [Getting Started](https://info.resova.com/resova-knowledge-center/getting-started?hsLang=en#main-content) - [Accounts Menu](https://info.resova.com/resova-knowledge-center/getting-started?hsLang=en#accounts-menu) - 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