--- title: Setting up Adwords Conversion Tracking with Google Tag Manager description: Setting up Adwords Conversion Tracking with Google Tag Manager --- [Skip to content](https://info.resova.com/resova-knowledge-center/setting-up-adwords-conversion-tracking-with-google-tag-manager#main-content) English Show submenu for translations [![Resova\_powered\_by\_Clubspeed](https://info.resova.com/hs-fs/hubfs/Resova_powered_by_Clubspeed.png?width=653&height=170&name=Resova_powered_by_Clubspeed.png)](https://info.resova.com/resova-knowledge-center?hsLang=en) Open main navigation Close main navigation - English Show submenu for translations - [Contact us](https://share.hsforms.com/1B5QyPF-YRQutaoGEnmQD5w1etz6) [Contact us](https://share.hsforms.com/1B5QyPF-YRQutaoGEnmQD5w1etz6) How can we help you? - There are no suggestions because the search field is empty. 1. [Resova Customer Knowledge Center](https://info.resova.com/resova-knowledge-center?hsLang=en) 2. [Integrations](https://info.resova.com/resova-knowledge-center/integrations?hsLang=en) 3. [Advanced GTM Configurations](https://info.resova.com/resova-knowledge-center/integrations?hsLang=en#advanced-gtm-configurations) # Setting up Adwords Conversion Tracking with Google Tag Manager Prerequisite: Complete “[Step 1: Integrate Google Tag Manager with Resova](https://info.resova.com/resova-knowledge-center/integrating-google-tag-manager?hsLang=en)” before proceeding. Configure Google Adwords conversion tracking in Google Tag Manager to track visitor movement and actions from the moment they click your online ad. #### Required triggers and variables To track Adwords with Google Tag Manager, Resova's purchase event triggers and the variables for **transactionId** and **transactionTotal**  are required. If you haven't included these in your Google Tag Manager account, see our guide on [importing Resova's Google Tag Manager Triggers & Variables](https://info.resova.com/resova-knowledge-center/importing-resovas-google-tag-manager-triggers-variables?hsLang=en). #### Setting up the Adwords conversion tag Click **Tags** on the left hand-side menu and then **New**. Enter a name in the tag form and then click **Tag configuration** and select **Google Adwords Conversion Tracking** from the list. To connect ads to this tag, you will need to obtain the **Conversion ID** and **Conversion Label** in your Adwords account. See step 2 from this guide [here](https://support.google.com/tagmanager/answer/6105160) on how to find them values. Once you have gathered them values, enter them in the required fields. Variables for the **Conversion Value** and **Order ID** fields must be added. Click **Conversion Value** and choose the **transactionTotal** variable. For the **Order ID,** select the **transactionId** variable. Enter the currency code that you accept payments in such as USD, CAD, EUR etc. Now click the **Triggering box** below and your list of triggers will appear. Click the **purchased** Resova custom event and this will be added as the trigger. Hit **Save** and your basic Google Adwords tracking tag is now ready. To go live, click the **Submit** option in the top right in Google Tag Manager. - [General](https://info.resova.com/resova-knowledge-center/general?hsLang=en) - [FAQs](https://info.resova.com/resova-knowledge-center/faqs?hsLang=en) - [Getting Started](https://info.resova.com/resova-knowledge-center/getting-started?hsLang=en#main-content) - [Accounts Menu](https://info.resova.com/resova-knowledge-center/getting-started?hsLang=en#accounts-menu) - [Help Icon (?)](https://info.resova.com/resova-knowledge-center/getting-started?hsLang=en#help-icon) - [Settings](https://info.resova.com/resova-knowledge-center/settings?hsLang=en#main-content) - [General Settings](https://info.resova.com/resova-knowledge-center/settings?hsLang=en#general-settings) - [Booking Site Settings](https://info.resova.com/resova-knowledge-center/settings?hsLang=en#booking-site-settings) - [Emails and Messaging](https://info.resova.com/resova-knowledge-center/settings?hsLang=en#emails-and-messaging) - [Calendar](https://info.resova.com/resova-knowledge-center/calendar?hsLang=en#main-content) - [Modes](https://info.resova.com/resova-knowledge-center/calendar?hsLang=en#modes) - [Misc](https://info.resova.com/resova-knowledge-center/calendar?hsLang=en#misc) - [Create](https://info.resova.com/resova-knowledge-center/calendar?hsLang=en#create) - [Items View](https://info.resova.com/resova-knowledge-center/calendar?hsLang=en#items-view) - [Reports](https://info.resova.com/resova-knowledge-center/reports?hsLang=en) - [Integrations](https://info.resova.com/resova-knowledge-center/integrations?hsLang=en#main-content) - [Marketing (Integrations)](https://info.resova.com/resova-knowledge-center/integrations?hsLang=en#marketing-integrations) - [Productivity](https://info.resova.com/resova-knowledge-center/integrations?hsLang=en#productivity) - [Google Tag Manager (GTM) - Getting Started](https://info.resova.com/resova-knowledge-center/integrations?hsLang=en#google-tag-manager-gtm-getting-started) - [Advanced GTM Configurations](https://info.resova.com/resova-knowledge-center/integrations?hsLang=en#advanced-gtm-configurations) - [Inventory](https://info.resova.com/resova-knowledge-center/inventory?hsLang=en#main-content) - [Extras](https://info.resova.com/resova-knowledge-center/inventory?hsLang=en#extras) - [Items](https://info.resova.com/resova-knowledge-center/inventory?hsLang=en#items) - [Resources](https://info.resova.com/resova-knowledge-center/inventory?hsLang=en#resources) - [Gift Vouchers](https://info.resova.com/resova-knowledge-center/inventory?hsLang=en#gift-vouchers) - [Customers](https://info.resova.com/resova-knowledge-center/customers?hsLang=en#main-content) - [All Customers](https://info.resova.com/resova-knowledge-center/customers?hsLang=en#all-customers) - [Unassigned Waivers](https://info.resova.com/resova-knowledge-center/customers?hsLang=en#unassigned-waivers) - [Payments](https://info.resova.com/resova-knowledge-center/payments?hsLang=en#main-content) - [FAQ](https://info.resova.com/resova-knowledge-center/payments?hsLang=en#faq) - [Subscription](https://info.resova.com/resova-knowledge-center/subscription?hsLang=en) - [Marketing](https://info.resova.com/resova-knowledge-center/marketing?hsLang=en#main-content) - [Discounts](https://info.resova.com/resova-knowledge-center/marketing?hsLang=en#discounts) - [Cart Abandonment](https://info.resova.com/resova-knowledge-center/marketing?hsLang=en#cart-abandonment) - [Customer Reviews](https://info.resova.com/resova-knowledge-center/marketing?hsLang=en#customer-reviews) - [FOMO Badge](https://info.resova.com/resova-knowledge-center/marketing?hsLang=en#fomo-badge) - [Purchases](https://info.resova.com/resova-knowledge-center/purchases?hsLang=en#main-content) - [All Bookings](https://info.resova.com/resova-knowledge-center/purchases?hsLang=en#all-bookings) - [All Transactions](https://info.resova.com/resova-knowledge-center/purchases?hsLang=en#all-transactions) - [All Gift Purchases](https://info.resova.com/resova-knowledge-center/purchases?hsLang=en#all-gift-purchases) - [POS](https://info.resova.com/resova-knowledge-center/pos?hsLang=en) - [Migrations](https://info.resova.com/resova-knowledge-center/migrations?hsLang=en) - [Playbook](https://info.resova.com/resova-knowledge-center/playbook?hsLang=en) [![Resova\_byCLubspeed-1](https://info.resova.com/hs-fs/hubfs/Resova_byCLubspeed-1.png?width=720&height=93&name=Resova_byCLubspeed-1.png "Resova_byCLubspeed-1")](https://info.resova.com/resova-knowledge-center?hsLang=en) Copyright © 2024, Club Speed, LLC