---
title: "Step 1: Integrate Google Tag Manager with Resova"
description: Integrating Google Tag Manager GTM
---

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3. [Google Tag Manager (GTM) - Getting Started](https://info.resova.com/resova-knowledge-center/integrations?hsLang=en#google-tag-manager-gtm-getting-started)

# Step 1: Integrate Google Tag Manager with Resova

## This article must be completed before configuring tags, triggers, variables, or analytics tracking within Google Tag Manager.

Integrate Google Tag Manager with Resova and deploy marketing tags across your sites and Resova applications, and track visitors and conversions with the world's biggest platforms.

#### **Connecting Google Tag Manager to Resova**

1. Select '**Integrations'** from the main menu and then '**<https://app.resova.us/integrations/marketing>[Marketing](https://app.resova.us/integrations/marketing)'** from the settings menu.
2. Click '**Google Tag Manager'** and then **'Connect'**.
3. Enter your Google Tag Manager Container ID and hit the '**Connect Google Tag Manager'** button.

![](https://info.resova.com/hs-fs/hubfs/image-png-Feb-28-2025-06-48-24-3546-PM.png?width=670&height=644&name=image-png-Feb-28-2025-06-48-24-3546-PM.png)

![](https://info.resova.com/hs-fs/hubfs/image-png-Feb-28-2025-06-49-33-8487-PM.png?width=670&height=393&name=image-png-Feb-28-2025-06-49-33-8487-PM.png)

---

#### **Configuring Tags with Google Tag Manager**

Tags are pieces of code that are created and available by third-party companies to help track data on your booking site with their service. See Google's guides to learn more [about tags](https://support.google.com/tagmanager/answer/3281060?hl=en). The most common tags available for Resova are:

- [Google Analytics 4](https://info.resova.com/resova-knowledge-center/tracking-with-google-analytics-4?hsLang=en)
- [Google Adwords Conversion Tracking](https://info.resova.com/resova-knowledge-center/setting-up-adwords-conversion-tracking-with-google-tag-manager?hsLang=en)
- Google Analytics *(retired July 1, 2023)*
- [Facebook Pixel](https://info.resova.com/resova-knowledge-center/setting-up-facebook-pixel-with-google-tag-manager?hsLang=en)
- [Custom HTML/JS](https://info.resova.com/resova-knowledge-center/setting-up-html/javascript-tags-with-google-tag-manager?hsLang=en)

---

#### **Configuring Triggers and Variables with Google Tag Manager**

Set up triggers to fire the tags you have created in Google Tag Manager. For example, a trigger can be fired when customers have completed a transaction on the booking site. See Google's guide to learn more [about triggers](https://support.google.com/tagmanager/answer/7679316?hl=en).

We have created a [simple import sheet with standard triggers and variables](https://info.resova.com/resova-knowledge-center/importing-resovas-google-tag-manager-triggers-variables?hsLang=en) to include and help you track data in your Google Tag Manager account. 

---

#### **Deactivating Google Tag Manager**

To deactivate Google Tag Manager in Resova, click the '**Status'** button in the top right-hand corner. and then '**Deactivate Integration'** from the dropdown.

![](https://info.resova.com/hs-fs/hubfs/image-png-Feb-28-2025-06-47-20-4823-PM.png?width=315&height=165&name=image-png-Feb-28-2025-06-47-20-4823-PM.png)

 

---

### Important Note:

If you enable **“Send events directly to the site that Resova is embedded into”**, but your guest booking site is not embedded in your custom website, GTM tracking will not work, and events will not be recorded in Google Analytics. To ensure proper tracking, only enable this option if your Resova booking site is embedded in your website.

![](https://info.resova.com/hs-fs/hubfs/image-png-Feb-28-2025-06-35-10-5516-PM.png?width=670&height=95&name=image-png-Feb-28-2025-06-35-10-5516-PM.png)

Continue to Step 2:  
[Step 2: Import Resova’s Pre-Built GTM Triggers and Variables](https://info.resova.com/resova-knowledge-center/importing-resovas-google-tag-manager-triggers-variables?hsLang=en)

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