Integrating Google Tag Manager

Integrate Google Tag Manager with Resova and deploy marketing tags across your sites and Resova applications, and track visitors and conversions with the world's biggest platforms.

Connecting Google Tag Manager to Resova

1. Select 'Integrations' from the main menu and then 'Marketing' from the settings menu.
2. Click 'Google Tag Manager' and then 'Connect'.
3. Enter your Google Tag Manager Container ID and hit the 'Connect Google Tag Manager' button.

Configuring Tags with Google Tag Manager

Tags are pieces of code that are created and available by third-party companies to help track data on your booking site with their service. See Google's guides to learn more about tags. The most common tags available for Resova are:

• Google Analytics 4
• Google Adwords Conversion Tracking
• Google Analytics (retiring July 1, 2023)
• Facebook Pixel
• Custom HTML/JS

Configuring Triggers and Variables with Google Tag Manager

Set up triggers to fire the tags you have created in Google Tag Manager. For example, a trigger can be fired when customers have completed a transaction on the booking site. See Google's guide to learn more about triggers.

We have created a simple import sheet with standard triggers and variables to include and help you track data in your Google Tag Manager account. If you wish to configure your own custom events, see our guide on supported Custom Event Triggers for Google Tag Manager.

Deactivating Google Tag Manager

To deactivate Google Tag Manager in Resova, click the 'Status' button in the top right-hand corner. and then 'Deactivate Integration' from the dropdown.