--- title: Customizing the Follow-Up (Thank You) Email and Best Practices description: Customizing the Follow-Up (Thank You) Email and Best Practices --- [Skip to content](https://info.resova.com/resova-knowledge-center/customizing-the-follow-up-thank-you-email-and-best-practices#main-content) English Show submenu for translations [![Resova\_powered\_by\_Clubspeed](https://info.resova.com/hs-fs/hubfs/Resova_powered_by_Clubspeed.png?width=653&height=170&name=Resova_powered_by_Clubspeed.png)](https://info.resova.com/resova-knowledge-center?hsLang=en) Open main navigation Close main navigation - English Show submenu for translations - [Contact us](https://share.hsforms.com/1B5QyPF-YRQutaoGEnmQD5w1etz6) [Contact us](https://share.hsforms.com/1B5QyPF-YRQutaoGEnmQD5w1etz6) How can we help you? - There are no suggestions because the search field is empty. 1. [Resova Customer Knowledge Center](https://info.resova.com/resova-knowledge-center?hsLang=en) 2. [Settings](https://info.resova.com/resova-knowledge-center/settings?hsLang=en) 3. [Emails and Messaging](https://info.resova.com/resova-knowledge-center/settings?hsLang=en#emails-and-messaging) # Customizing the Follow-Up (Thank You) Email and Best Practices ## Follow-up emails (or thank you emails) are sent to customers after their booking has concluded. They are a valuable tool for enhancing customer relationships, gathering feedback, and encouraging future bookings. ### **![](https://info.resova.com/hs-fs/hubfs/image-png-Dec-18-2024-05-24-43-6872-PM.png?width=670&height=436&name=image-png-Dec-18-2024-05-24-43-6872-PM.png)** ### **Setting Up the Follow-Up Email** 1. From the main navigation, go to **Settings** \> **Emails & Messaging**. 2. Select **Follow-Up Email** from the menu on the left. --- ### **Configuring Follow-Up Email Settings** #### 1. **Activating or Deactivating the Follow-Up Email** - Click the **Status** button in the top-right corner of the page. - Change the status to **Activate Follow-Up Email** or **Deactivate Follow-Up Email** based on your preference. #### 2. **Choosing When to Send the Follow-Up Email** - Set the timing for when the email is sent after the customer’s booking is complete. - **Best Practice**: Send follow-up emails around **3 hours after the booking**. - **Too Soon**: Customers may not have had time to reflect or respond. - **Too Late**: Customers might forget their experience, reducing engagement. --- #### **Customizing the Follow-Up Email Content** 1\. Use the content editor to add personalized messages and details. - Leverage formatting tools to enhance the message. - Include variables like the customer’s **first name** for a personal touch. 2\. The appearance of follow-up emails, such as fonts, colors, and logos, will automatically match your **Email Appearance** settings. - Need help with email design? Refer to our [guide on customizing the appearance of all emails](https://info.resova.com/resova-knowledge-center/customizing-the-appearance-of-emails?hsLang=en). 3\. To preview the email: - Click the **“Preview Follow-Up Email”** link to see how it will appear to customers. ![](https://info.resova.com/hs-fs/hubfs/image-png-Dec-18-2024-05-34-22-2988-PM.png?width=318&height=92&name=image-png-Dec-18-2024-05-34-22-2988-PM.png) --- #### **Why Follow-Up Emails Matter** - **Reinforce Positive Experiences**: Thank customers and show appreciation for their business. - **Collect Feedback**: Encourage customers to share their experiences through reviews or surveys. #### By timing follow-up emails correctly and customizing the content to suit your brand, you can strengthen customer relationships and drive repeat business effectively. - [General](https://info.resova.com/resova-knowledge-center/general?hsLang=en) - [FAQs](https://info.resova.com/resova-knowledge-center/faqs?hsLang=en) - [Getting Started](https://info.resova.com/resova-knowledge-center/getting-started?hsLang=en#main-content) - [Accounts Menu](https://info.resova.com/resova-knowledge-center/getting-started?hsLang=en#accounts-menu) - 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