---
title: Cart Abandonment Overview
description: The Cart Abandonment feature helps you track and recover abandoned carts by monitoring customer behavior and sending automated reminders.
---

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1. [Resova Customer Knowledge Center](https://info.resova.com/resova-knowledge-center?hsLang=en)
2. [Marketing](https://info.resova.com/resova-knowledge-center/marketing?hsLang=en)
3. [Cart Abandonment](https://info.resova.com/resova-knowledge-center/marketing?hsLang=en#cart-abandonment)

# Cart Abandonment Overview

## The Cart Abandonment feature helps you track and recover abandoned carts by monitoring customer behavior and sending automated reminders.

### This feature is available exclusively to **Pro and Premium plan users**.

---

### **Accessing Cart Abandonment**

1\. Navigate to **Marketing** and select **Cart Abandonment** from the side menu.

2\. The page has two main tabs:

- **Abandoned Carts**: Displays all recorded abandoned carts.
- **Email Settings**: Configure automated email reminders for abandoned carts (see screenshot for reference).

---

### **Abandoned Carts Tab**

**![](https://info.resova.com/hs-fs/hubfs/image-png-Jan-06-2025-07-04-48-6361-PM.png?width=670&height=404&name=image-png-Jan-06-2025-07-04-48-6361-PM.png)**

1\. **View Recorded Carts**:

- Displays all abandoned carts, including: 
    - Customer details (if available).
    - Recorded date and time.
    - Items in the cart and the total amount.

2\. **Sorting Options**:

- Sort by **Latest Date Recorded** or **Earliest Date Recorded**.

3\. **Filter Options**:

- **Converted**: Carts recovered through follow-up.
- **Pending (Email Sent)**: Carts for which emails have been sent.
- **Lost**: Carts with no follow-up action.

![](https://info.resova.com/hs-fs/hubfs/image-png-Jan-06-2025-07-05-47-0056-PM.png?width=238&height=174&name=image-png-Jan-06-2025-07-05-47-0056-PM.png)

4\. **Timeframe Options**:

- View carts from the last 24 hours, 7 days, 30 days, or set a custom date range.

![](https://info.resova.com/hs-fs/hubfs/image-png-Jan-06-2025-07-06-45-0372-PM.png?width=151&height=186&name=image-png-Jan-06-2025-07-06-45-0372-PM.png)

![](https://info.resova.com/hs-fs/hubfs/image-png-Jan-06-2025-07-06-20-8881-PM.png?width=670&height=91&name=image-png-Jan-06-2025-07-06-20-8881-PM.png)

5\. **Status Management**:

- Use the **Status** dropdown to activate or deactivate the cart abandonment feature.

![](https://info.resova.com/hs-fs/hubfs/image-png-Jan-06-2025-07-07-11-6274-PM.png?width=291&height=133&name=image-png-Jan-06-2025-07-07-11-6274-PM.png)

6\. **Deleting Records**:

- Click the gear icon next to a record and select **Delete Record** to remove it.

![](https://info.resova.com/hs-fs/hubfs/image-png-Jan-06-2025-07-07-29-4945-PM.png?width=232&height=114&name=image-png-Jan-06-2025-07-07-29-4945-PM.png)

---

### **Email Settings Tab**

**![](https://info.resova.com/hs-fs/hubfs/image-png-Jan-06-2025-07-03-56-4187-PM.png?width=601&height=583&name=image-png-Jan-06-2025-07-03-56-4187-PM.png)**

1\. **General Settings**:

- Activate cart abandonment emails and define when emails should be sent (e.g., 2 hours after the cart is abandoned).

2\. **Customizing Email Content**:

- Add a **Subject Line**, **Title**, and **Body Content** for your cart abandonment email.
- Use formatting options and variables (e.g., {Customer First Name}) for personalization.
- Preview your email before saving changes.

3\. **Consent Settings**:

- Enable single opt-in, allowing customers to give consent to receive cart abandonment emails.
- Customize the checkbox label for opt-in messages.

4\. **Saving Changes**:

- Click **Save & Update** to finalize settings.

---

> **Note:**
> 
> This feature is available **only to Pro and Premium plan users**.

 

#### By using the Cart Abandonment feature, you can effectively recover lost sales and engage customers who may have left before completing their purchase.

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